Online Review Management

Lesson 1: Introduction to Online Review Management
10 Topics
Online Review Management Vocabulary
What is Online Review Management?
Why is Online Review Management Important?
Who Should Care About Their Online Reviews?
Which Industries are Online Reviews Most Prominent in?
Why Review Management is Important (Infographic)
Case Study: 1,000 Reasons You Should Care About Online Reviews
Case Study: What a Restaurant Owner Thinks About Online Reviews
Critical Thinking
Lesson Materials
Lesson 2: How to Conduct an Online Review Audit
7 Topics | 1 Quiz
Finding Your Profiles
Claiming Your Profiles
Enhancing Each Profile
Your Audit Checklist
Case Study: From Monitoring to Review Management
Critical Thinking
Lesson Materials
Lesson 2 Quiz
Lesson 3: Popular Online Review Websites
10 Topics
Making the Most out of Your Facebook Business Profile
Using Google My Business to Your Advantage
Managing Your Yelp Profile
Bring the Best out of Your Bing Profile
Lawyers, Manage Your Reputation with Avvo
Doctors, Maintain a Clean Bill of Health on Healthgrades
Using TripAdvisor to Rise to The Top
Case Study: An Inside Look at How an Online Review Site Manages Reviews
Critical Thinking
Lesson Materials
Lesson 4: Developing an Online Review Management Strategy
11 Topics | 1 Quiz
Finding Your Point Person
Focusing Your Efforts on Popular Review Sites
Finding, Claiming, and Enhancing Your Profiles
Keeping an Eye on Your Profiles
The Do’s and Dont’s of Asking for Reviews
How to Respond to Your Reviews
How to Promote Your Reviews!
Case Study: Sometimes, all you have to do is ask (your customers)
Case Study: What Happens When You Don’t Have a Plan (or Strategy)
Critical Thinking
Lesson Materials
Lesson 4 Quiz
Lesson 5: Tools for Managing Your Online Reviews
6 Topics | 1 Quiz
Using Online Review Cards
Using Online Reviews in Your Marketing
Using Software to Boost Your Review Management Efforts
Case Study: Low Tech is Better Than No Tech
Critical Thinking
Lesson Materials
Lesson 5 Quiz
Lesson 6: Tips and Tricks for Successful Online Review Management
12 Topics
How to Get More Online Reviews
How to Handle Negative Online Reviews
The 5 Best SMS Templates for Soliciting Online Reviews
The 5 Best Email Templates for Soliciting Online Reviews
How to Spot a Fake Review
How to Find the Right Review Management Tool
How to Find Your Online Review Profile Link
How to Use Link Shorteners
Case Study: How One Startup CEO Handled a Negative Review
Case Study: Turning a Negative Review Into No Longer There
Critical Thinking
Lesson Materials
Lesson 7: Creating Your Online Review Management Action Plan
4 Topics | 1 Quiz
Filling Out Your ORM Plan the Right Way
Submit Your ORM Plan
Case Study: A Picture of Perfect (Online Review) Health
Critical Thinking
Lesson 7 Quiz
Lesson 8: So, What's Next?
3 Topics
How to Get Internal Buy-In for Review Management
Critical Thinking
Lesson Materials
Lesson 9: You’re Now an Online Review Management Expert
0% Complete
0/72 Steps
Previous Topic

Critical Thinking

Online Review Management Lesson 1: Introduction to Online Review Management Critical Thinking
In Progress
Lesson Progress
0% Complete

Test your knowledge from this lesson by considering these critical thinking questions:

  1. Why are people influenced by online ratings and reviews?
  2. Who are the key people inside of your company necessary for implementing a successful online review management program?
  3. How does the feedback you receive via online reviews benefit your company, and customers?
Previous Topic
Back to Lesson