Lessons
Lesson 8: So, What’s Next?
Congratulations! You’ve completed the ReviewU online review management course. You’re now armed with all the information and tools you need to manage your business’s online presence and reviews successfully. In this lesson, you’ll learn more about how to get internal buy-in for your plan, and document you can use to get more internal buy-in for your plan and online review management efforts.
Lesson 7: Creating Your Online Review Management Action Plan
Lesson 7: Creating Your Online Review Management Action Plan, you will take a closer look at the online review management action plan that we provided you with to organize and plan your next moves properly. Every minute that you invest in online review management should have direction, so you will be walked through the process of filling out the online review management action plan by ReviewU instructor, Garrett Smith.
At the end of this lesson, you will take a quiz to test your knowledge – so be sure to pay close attention, review the material, and take notes. To move on to the end of the course, you will have to submit your online review management action plan and pass our review, so take your time when filling out your plan!
What You’ll Learn
- how to create a plan that sets your business up for success
- how to fill out your ReviewU Online Review Management Action Plan
- how your plan fares when it’s reviewed by our experts
Lesson 6: Tips and Tricks for Successful Online Review Management
Lesson 6: Tips and Tricks for Successful Online Review Management, you will glean insight into what experts have learned from years of managing the online reviews of many clients. These include tips about how you can increase the volume of online reviews that you can get through your efforts. From there, you will learn the nuances of handling negative online reviews in order to publicly manage the review and learn from the experience – you’ll even get samples of responses that you can use. Don’t forget that, in this lesson, you will also learn how to spot a fake review as well!
We will be providing you with the 5 best SMS and email templates that you can use to solicit online reviews from your clients. In many cases, you can use a simple online review as a tool to learn even more from your customers by incorporating a survey or other information in with your review solicitation. To supplement your “ask,” we’ll be teaching you all about the options you have when it comes to linking your customers to a specific profile of yours.
What You’ll Learn
- insider tips for success from the experts
- how to gain more online reviews
- how to respond to negative reviews
- the best SMS and email templates to ask for reviews
- linking options to help people reach your profiles
- how to spot a fake review
Lesson 5: Tools for Managing Your Online Reviews
Lesson 5: Tools for Managing Your Online Reviews, you will glean insight from a professional about the best ways to use free or affordable tools to boost the success of your online review management strategy. It can be overwhelming to completely manage this project on your own at first, so it’s always helpful to have a few tricks up your sleeve to make the process a little smoother. We will walk you through how you can use online review cards to your advantage, and a ReviewU instructor will even walk you through her process of creating online review cards.
You will also learn about online review signage and how you can use online tools to quickly design an attractive-looking sign that can catch the eye of your customers while they are inside your business. To supplement this topic, we will also be showing you an easy way to create online review signage through a quick video tutorial by one of our ReviewU instructors. Finally, you will learn all about the online review management software that’s available and see a demo of one such tool.
What You’ll Learn
- which tools are available to help your business gain more reviews
- how to create and use online review cards to your advantage
- how to design and display online reviews in your business
- how to use review software
Lesson 4: Developing an Online Review Management Strategy
In Lesson 4: Developing an Online Review Management Strategy, you’ll learn the best strategy you could implement to be successful at your online review management endeavor. This is an information-packed lesson followed by a quiz, so be sure to take notes and review the information to ensure that you retain that knowledge.
To start you off, you’ll learn about how to find a reliable “point person” to manage this project, as well as how to find, claim, enhance, and monitor your profiles. You will then learn about the options you have when it comes to soliciting online reviews from your customers, including asking them in person and sending them a text after they have left your business. Since the work doesn’t stop when someone leaves a review for you, you’ll also learn how to handle a variety of reviews appropriately. Finally, you will learn about often-overlooked ways to promote your business by using online reviews to your advantage.
What You’ll Learn
- what a good online review management strategy looks like
- how to assign your point person
- how to find, claim, enhance, and monitor your profiles
- how to ask for reviews
- how to respond to a variety of review archetypes
Lesson 3: Popular Online Review Websites
Lesson 3: Popular Online Review Websites, you will get an in-depth understanding of the top seven online review websites. Starting with some background information about each website and how people interact with these sites, you’ll get a feel for how your potential customers could stumble onto your business while doing their research online.
To make sure that your efforts are spent wisely, you will learn how to find, claim, and enhance your profiles on Facebook, Google My Business, Yelp, Bing, Avvo, Healthgrades, and TripAdvisor. There will be step-by-step instructions as well as video tutorials showing you how to verify and enhance your profiles on these popular sites. So, as you go through this lesson, make sure to pay close attention, take notes, and hit ‘pause’ whenever you need if you are following along with us by finding, claiming, and enhancing these profiles.
What You’ll Learn
- what online review websites are
- the purpose of online review websites
- the most popular sites you’ll want to use
- how to claim and enhance each of your top profiles
Lesson 2: How to Conduct an Online Review Audit
Lesson 2: How to Conduct an Online Review Audit focuses on guiding you through the entire process of auditing where your business currently stands for you to maintain your online review management process in the future. You’ll first learn how to find your business’s most popular profiles. Overall, customers, clients, and patients alike tend to trust certain platforms and look for information about businesses on a select few websites, like Google, Facebook, and Yelp. You will want to work on those profiles right away – but you must first claim them successfully.
You will be walked through how to claim your profiles as an introduction to the in-depth dive into claiming popular profiles found in Lesson 3. To complete the audit process, you will learn the foundations of how to enhance your business’s online review profile to make sure it best represents your business. To help organize the audit process, we’ve supplied you with a downloadable audit checklist to keep you on track.
What You’ll Learn
- what a good online review audit is
- how to find your business’s online profiles
- how to claim your profiles
- how to enhance your profiles
- the steps of an online review audit
Lesson 1: Introduction to Online Review Management
Lesson 1: Introduction to Online Review Management, we will be taking you through all you need to know about what exactly online review management is and what it means for your business. Every business is different, meaning that online review management can look a little different from business to business. However, the basics of online review management and how to succeed in this process remain the same. That’s why, in Lesson 1, you will also learn why online review management is important and who should even care about their reviews.
What you’ll learn:
- what online review management is
- why online reviews are important
- which industries should care about their online reviews