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Home Course Online Review Management
Online Review Management 1

Online Review Management

Current Status
Not Enrolled
Price
$197
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Welcome to ReviewU, the first and only online community for review management experts. Our courses are designed to help learners at every professional from the business owner to the new marketing associate successfully manage their business’s online reputation.

What You’ll Learn

  • The importance of online review management
  • How customers interact with online reviews
  • What a good online review management strategy entails
  • What types of businesses should care about their online reviews
  • Expert tips on how to solicit, respond to, and monitor online reviews
  • How to become a fantastic online review manager

 

Requirements

  • An interest in managing your business’s reputation through online review
  • A beginners level understanding of some marketing and communication concepts

 

Who This Course is For

  • Business owners, C-level officers, the head of marketing, and marketing associates
  • Professionals looking to expand their knowledge of online reputation management
  • Those seeking to increase the rating and ranking of their business
  • Agencies who are managing the online reputation and reviews of their clients

 

This Course Includes

  • 4 hours of educational content
  • Over 2 hours of content across 37 videos
  • 25 flipbooks to help you understand and review the content
  • Downloadable checklists, online review management plan templates, solicitation templates, and more
  • Critical thinking exercises and quizzes to test your knowledge
  • 10 case studies
  • Over 150 pages of content

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Access Course Syllabus

Course Content

Expand All
Lesson 1: Introduction to Online Review Management 10 Topics Sample Lesson
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Lesson Content
0% Complete 0/10 Steps
Online Review Management Vocabulary
What is Online Review Management?
Why is Online Review Management Important?
Who Should Care About Their Online Reviews?
Which Industries are Online Reviews Most Prominent in?
Why Review Management is Important (Infographic)
Case Study: 1,000 Reasons You Should Care About Online Reviews
Case Study: What a Restaurant Owner Thinks About Online Reviews
Critical Thinking
Lesson Materials
Lesson 2: How to Conduct an Online Review Audit 7 Topics | 1 Quiz
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Lesson Content
0% Complete 0/7 Steps
Finding Your Profiles
Claiming Your Profiles
Enhancing Each Profile
Your Audit Checklist
Case Study: From Monitoring to Review Management
Critical Thinking
Lesson Materials
Lesson 2 Quiz
Lesson 3: Popular Online Review Websites 10 Topics
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Lesson Content
0% Complete 0/10 Steps
Making the Most out of Your Facebook Business Profile
Using Google My Business to Your Advantage
Managing Your Yelp Profile
Bring the Best out of Your Bing Profile
Lawyers, Manage Your Reputation with Avvo
Doctors, Maintain a Clean Bill of Health on Healthgrades
Using TripAdvisor to Rise to The Top
Case Study: An Inside Look at How an Online Review Site Manages Reviews
Critical Thinking
Lesson Materials
Lesson 4: Developing an Online Review Management Strategy 11 Topics | 1 Quiz
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Lesson Content
0% Complete 0/11 Steps
Finding Your Point Person
Focusing Your Efforts on Popular Review Sites
Finding, Claiming, and Enhancing Your Profiles
Keeping an Eye on Your Profiles
The Do’s and Dont’s of Asking for Reviews
How to Respond to Your Reviews
How to Promote Your Reviews!
Case Study: Sometimes, all you have to do is ask (your customers)
Case Study: What Happens When You Don't Have a Plan (or Strategy)
Critical Thinking
Lesson Materials
Lesson 4 Quiz
Lesson 5: Tools for Managing Your Online Reviews 6 Topics | 1 Quiz
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Lesson Content
0% Complete 0/6 Steps
Using Online Review Cards
Using Online Reviews in Your Marketing
Using Software to Boost Your Review Management Efforts
Case Study: Low Tech is Better Than No Tech
Critical Thinking
Lesson Materials
Lesson 5 Quiz
Lesson 6: Tips and Tricks for Successful Online Review Management 12 Topics
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Lesson Content
0% Complete 0/12 Steps
How to Get More Online Reviews
How to Handle Negative Online Reviews
The 5 Best SMS Templates for Soliciting Online Reviews
The 5 Best Email Templates for Soliciting Online Reviews
How to Spot a Fake Review
How to Find the Right Review Management Tool
How to Find Your Online Review Profile Link
How to Use Link Shorteners
Case Study: How One Startup CEO Handled a Negative Review
Case Study: Turning a Negative Review Into No Longer There
Critical Thinking
Lesson Materials
Lesson 7: Creating Your Online Review Management Action Plan 4 Topics | 1 Quiz
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Lesson Content
0% Complete 0/4 Steps
Filling Out Your ORM Plan the Right Way
Submit Your ORM Plan
Case Study: A Picture of Perfect (Online Review) Health
Critical Thinking
Lesson 7 Quiz
Lesson 8: So, What's Next? 3 Topics
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Lesson Content
0% Complete 0/3 Steps
How to Get Internal Buy-In for Review Management
Critical Thinking
Lesson Materials
Lesson 9: You’re Now an Online Review Management Expert
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